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BAABUK is a Swiss company founded in 2013 by a dynamic couple, Galina and Dan. Passionate about wool, they have always dreamed of creating a product that combines tradition and modernity, trend and originality. It all began when Galina’s parents, returning from a trip to Russia, offered a pair of “Valenkis” to Dan. In the past, these Russian felted boots were essential to fight the Siberian cold. Not only are they part of the Russian culture, but also part of Galina’s childhood as she grew up there. After trying them out in the snow on the night before Christmas, the couple decided to share this tradition outside Russia. The first BAABUK chapter started with the slippers. Living temporarily in Asia, Galina developed the initial prototype. The slippers are now produced in the country of wool, Nepal, where Galina & Dan founded their own workshop from scratch. Handmade thanks to ancestral know-how, the Baabuks are ethically produced. The process using three main elements: wool, water, and soap, the BAABUK slippers are environmental friendly. Full of ideas, the second chapter of Galina and Dan was to come up with a sneaker made of wool as well. After a year of hard work, the Urban Wooler, “a sneaker that you can wear from the beach to the city and from work to the gym”, was launched. The sneakers and Urban Woolers are made in Portugal. This country seemed to be the right place to produce these sneakers due to their knowledge and experience in shoe making. Redesigning tradition, these outdoor shoes will please amateurs of non-mainstream fashion and will be of great comfort.